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Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (WI24) Questions and Answers

Questions 4

How does a CDP help reduce advertising costs?

Options:

A.

By targeting customers efficiently in their preferred channel

B.

By reducing the manual process from media buying

C.

By increasing the transparency of media spend

D.

By helping marketers understand the price of media

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Questions 5

What is the first step to setup and configure a marketing cloud customer data platform instance?(1)

Options:

A.

Connect to the Marketing Cloud Account CDP is provisioned in

B.

Complete the Salesforce CDP provisioning process

C.

Connect to the Salesforce CRM Org CDP is provisioned in

D.

Enable Salesforce CDP Admin permission set to the Salesforce CRM Org

E.

CDP Admin has already configured the Salesforce CRM connector and setup data

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Questions 6

How does Identity Resolution select attributes for Unified individuals when there is ---attribute----(Choose 1)

Options:

A.

Leverage Match Rules

B.

Leverage Reconciliation Rules

C.

Create additional Rule Sets

D.

Create additional Contact Points

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Questions 7

Which authentication type is supported for Cloud File storage activation target?

Options:

A.

Using private key certificate

B.

Using encrypted username and password

C.

Using access and secret keys

D.

Using JWT token

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Questions 8

Which of the following are characteristics of Formulas? (Choose 2)

Options:

A.

Simple logic on a row-based operation

B.

Ease of use, self-service

C.

Highly reusable content

D.

Attribute updated regularly

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Questions 9

Options to load company's external customer management data in nearly real time

Options:

A.

CRM connector

B.

Bulk load through S3 bucket

C.

Ingestion API

D.

MuleSoft Connector

E.

Custom Connector

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Questions 10

What are the two benefits of Calculate Insights compared to Segment criteria?

Options:

A.

It creates simple logic on row-based operations

B.

It creates reusable contents

C.

Marketer friendly drag and drop interface

D.

It performs complex queries on multiple objects

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Questions 11

Where do you define the location where you want to use your segment?

Options:

A.

Activation Target

B.

Calculated Insights

C.

Segment

D.

Activation

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Questions 12

Which two features are impacted by the Time zone setting in CDP instance? [Corrected]

Options:

A.

Ingestion Schedule

B.

Activation Schedule

C.

Identity Resolution publish schedule

D.

Segmentation schedule

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Questions 13

Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score (Choose 1)

Options:

A.

Calculated Insights

B.

Formula Field insights

C.

Streaming Insights

D.

Einstein Insights

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Questions 14

Which types of data can be ingested from Interaction studio?

Options:

A.

Sales data

B.

Segment membership

C.

Behavioral Events

D.

User profile

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Questions 15

What is the relationship between Individual and Contact Point Objects?

Options:

A.

1:1

B.

1: Many

C.

Many: Many

D.

None of the above

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Questions 16

What are the two distinct phases of data management in CDP?

Options:

A.

Data Ingestion

B.

Data Actions

C.

Data Modeling

D.

Data Activation

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Questions 17

Which two steps required when setting up a Marketing Cloud activation?

Options:

A.

Set publish schedule

B.

Choose an Activation Target

C.

Set subscriber key field

D.

Select the Email Contact Point

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Questions 18

What type of Calculated Insights can be added as additional attributes in an activation? (Choose 1)

Options:

A.

Metrics & Dimensions

B.

Metrics

C.

Dimensions

D.

Filters

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Questions 19

Which data attributes can be included in activation to a Marketing Cloud Data Extension?

Options:

A.

Direct attributes of the entity being activated on

B.

Any Data Model Objects field

C.

Attributes used in Segment filter rule definition

D.

Any Data Stream or Data Source Object’s field

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Questions 20

Which two options are available for automated batch publish and activation?

Options:

A.

2 − 1 hour

B.

− 24 hours −

C.

15 minutes −

D.

12 hours

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Questions 21

Which Steps should an administrator take if a successfully configured cloud storage data

stream fails to refresh with a NO FILE FOUND error message ?

Options:

A.

Check if the file exists in S3 bucket

B.

Check permissions are configured for the CDP user

C.

Check permissions are configured for the S3 user

D.

Check if cloud storage data source is enabled in cdp set up

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Questions 22

Which operator can be used to check if an attribute value in blank?

Options:

A.

Is Not Null

B.

Has No Value

C.

Is Null

D.

Is Empty

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Questions 23

What is the recommendation for activation when multiple data sources are brought into CDP?

Options:

A.

Activate on Individual

B.

Do not use Identity Resolution

C.

Use Identity Resolution and activate on Unified Individual

D.

Activate based on source identifiers

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Questions 24

Which datatype is not supported in Salesforce CDP?

Options:

A.

Date

B.

Boolean

C.

Text

D.

Number

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Questions 25

Which data model defines the complete set of experiences that customers go through when

interacting with a company?

Options:

A.

Party Data Model

B.

Journey Data Model

C.

Engagement Data Model

D.

Case Data Model

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Questions 26

What three actions execute when identity resolution configuration is deleted´?

Options:

A.

Eliminate dependencies on data models objects

B.

Reset all settings in identity resolution

C.

Delete all custom data model objects

D.

Remove all unified customer data

E.

Remove all source profile data

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Questions 27

What should a Marketer do first when implementing Salesforce CDP?

Options:

A.

Manage Consent

B.

Identify Data Sources

C.

Obtain Cross-organizational buy-in

D.

Identify Activation Targets

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Questions 28

A marketer needs to create several segments with similar filter criteria for multiple brands.

How can marketer create these segments as efficiently as possible?

Options:

A.

Use and attribute filter feature in activation

B.

Create a segment and clone via API for each brand

C.

Create a reusable container block with common criteria

D.

Create a segment and copy for each brand.

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Questions 29

What does the ignore empty value option do in Identity Resolution?

Options:

A.

Ignores empty reconciliation rules

B.

Replaces the value with a null

C.

Ignores empty fields when running reconciliation

D.

Modified the value in the field with a predefined value

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Questions 30

What is the correct formula to display the value of the raw data column of “Revenue” plus a 5%

margin?

Options:

A.

SELECT([‘Revenue’] *1.05)

B.

SELECT([‘revenue’] *1.05)

C.

sourceField([‘Revenue’] *1.05)

D.

sourceField([‘revenue’] *1.05)

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Exam Name: Salesforce Customer Data Platform (CDP) Exam (WI24)
Last Update: Mar 25, 2024
Questions: 194

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