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  5. Marketing Cloud Personalization Accredited Professional Exam (SP24) Questions and Answers

Marketing-Cloud-Personalization Marketing Cloud Personalization Accredited Professional Exam (SP24) Questions and Answers

Questions 4

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Options:

A.

A/B testing

B.

Rule based testing

C.

Time based testing

D.

Variation testing

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Questions 5

What are three areas a business user can apply custom catalog dimensions?

Options:

A.

Template filtering

B.

Segmentation

C.

Reporting

D.

Recipe exclusions and boosting

E.

Campaign targeting

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Questions 6

Which three components of a server side campaign can be defined by a business user?

Options:

A.

Campaign rendering

B.

Campaign responses

C.

Promoted content

D.

Experience rules

E.

User attributes

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Questions 7

How does interaction studio deliver technical value to marketers? [Check]

Options:

A.

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

B.

By listening to customer signals, understanding customer intent, and acting accordingly

C.

By providing a platform to manage, schedule, create and monitor content

D.

By providing a cloud-based application designed to help salespeople sell smarter and faster

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Questions 8

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

Options:

A.

Channel

B.

Objects

C.

Directory

D.

Catalog

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Questions 9

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Options:

A.

Dimensions

B.

Channel

C.

Directory

D.

Catalog

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Questions 10

If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Options:

A.

Developer tools

B.

Force SDK URL

C.

Campaign Debugger

D.

Inject SDK

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Questions 11

ETL feeds must follow explicit specifications and require which type of file format?

Options:

A.

Binary

B.

CSV

C.

JSON

D.

Text

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Questions 12

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Options:

A.

Co-Buy

B.

Co-Browse

C.

Trending

D.

SmartBundle

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Questions 13

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

Options:

A.

Rule Based Testing

B.

Variation Testing

C.

A/B Testing

D.

Time Based Testing

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Questions 14

Which three components of a recipe are optional when configuring a new algorithm?

Options:

A.

Decisions

B.

Ingredients

C.

Variation

D.

Boosters

E.

Exclusions

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Questions 15

What are three ways segments are used in marketing cloud personalization?

Options:

A.

Set goal and filtersb)

B.

Recommending products

C.

Targeting for campaigns

D.

Creating related lists within Salesforce CRM

E.

Analytics, trends and engagement

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Questions 16

If you want to compare the completion of two objectives based on a filter, what report would you use?

Options:

A.

Visitor behaviour report

B.

Referring sources report

C.

Goal completion report

D.

Goal comparison report

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Questions 17

What three components can a web developer define by pageType?

Options:

A.

Item Actions

B.

Campaign

C.

Goals

D.

Content Zones

E.

Capturing Attribute

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Questions 18

How does a marketer perform an A/B test in Web Campaigns?

Options:

A.

Create multiple events

B.

Create multiple web templates

C.

Create multiple web campaigns

D.

Create multiple experiences

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Questions 19

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

Options:

A.

Server-side campaign

B.

Web campaign

C.

Mobile campaign

D.

Email campaign

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Questions 20

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Options:

A.

Exclusion

B.

Ingredients

C.

Booster

D.

Variation

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Questions 21

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Options:

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

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Questions 22

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

Options:

A.

Server-Side Campaign

B.

Mobile Campaign

C.

Email Campaign

D.

Web Campaign

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Questions 23

Which data feed integrates external system data into a user's profile leveraging identity attributes?

Options:

A.

Interaction Feed

B.

Catalog Feed

C.

User Feed

D.

Identity Feed

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Questions 24

How does IS define web template?

Options:

A.

A repeatable framework used to create a web campaign

B.

A google Chrome Extension

C.

The events and behavior of what will be captured on the websites

D.

An area on your site that a developer has configured.

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Questions 25

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does

IS unify anonymous identifies?

Options:

A.

IS uses probability matching to determine if two or more profiles represent for user identity

B.

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

C.

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

D.

IS users third party software to match anonymous and knows identifies

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Questions 26

Which two successs metrics can a company achieve with IS their web channel?

Options:

A.

Increase in first time visitor

B.

Increase in conversion rate

C.

Increase in organic search ranking

D.

Increase in revenue

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Questions 27

A brand wants to do an ad-hoc export of a segment. What option could they use?

Options:

A.

The export segment functionality via CSV format

B.

The export segment functionality to Amazon S3

C.

The export segment functionality via the SOAP API

D.

The export segment functionality via JSON payload

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Questions 28

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Options:

A.

The agent uses a customized next best offer widget powered by the interaction studio connector

B.

Leverage service cloud to inform IS in real-time

C.

Use machine learning to serve product/ content recommendations in email sent by your ESP

D.

Manually sync data from Interaction studio to service cloud

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Questions 29

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Options:

A.

Use a segment to setup a filter, then use the filter in campaign statistics

B.

Use a segment to set a global goal

C.

Use a segment to specify certain actions, which can be set as the goal for a campaign

D.

Use engagement compare functionality to see the differences in key metrics and behaviours

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Questions 30

In the user interface what is the visual representation of the data about a single visitor including preference?

Options:

A.

Unified view of customer

B.

unified customer profile

C.

Single source of truth

D.

Single view of customer

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Questions 31

What are three features of the WebSDK when deployed on a website?

Options:

A.

Configure filters and goals

B.

Rendering campaign for personalisation

C.

Identity and cookie management

D.

Sitemapping for data collection

E.

Loading data from ETL feeds

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Questions 32

What are the three types of mobile campaigns a business user can create in IS?

Options:

A.

JSON Data A

B.

In-App Notification

C.

Browser Notification

D.

SMS Text Message

E.

Push Message

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Questions 33

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Options:

A.

External Email Campaign Events ETL

B.

Transaction ETL

C.

Product ETL

D.

Manual Segment ETL

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Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud Personalization Accredited Professional Exam (SP24)
Last Update: Apr 26, 2024
Questions: 111

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