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1D0-623 Social Media Strategist Questions and Answers

Questions 4

Jared has been assigned to review the company’s social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee’s personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

Options:

A.

Competitors may recruit employees who are vocal about the company through their personal social media usage

B.

Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.

C.

Personal social media usage can have a negative impact on the company's reputation.

D.

Personal social media usage would not provide transparency.

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Questions 5

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

Options:

A.

Post responses to the messages, explaining the problem and when it will be resolved.

B.

Remove all postings from their message board and publicly deny the error on the popular social media sites.

C.

Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.

D.

Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

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Questions 6

A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy’s?

Options:

A.

A franchise restaurant company with 30 locations.

B.

A gourmet food truck selling upscale sandwiches.

C.

An art gallery selling antique paintings.

D.

A mobile pet grooming service.

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Questions 7

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?

Options:

A.

Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

B.

Create a new title, links to the original sources and add personal editorial comments

C.

Choose multiple articles, pull snippets from them and use one of the titles from the articles.

D.

Use the images and full text from the longest article, add personal editorial comments and create a new title.

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Questions 8

A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?

Options:

A.

Live streaming

B.

Business blog

C.

Micro blog

D.

Webinar

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Exam Code: 1D0-623
Exam Name: Social Media Strategist
Last Update: Apr 14, 2024
Questions: 55

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