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AD0-E406 Questions and Answers

Question # 4

Three weeks after activation of an A/B activity with four experiences (A. 8, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

A.

Do nothing. Auto-allocate will do this.

B.

Deactivate the activity and create a new one with only A. B, D experiences.

C.

Switch the test to manual allocation and allocate 0% of traffic to Experience C.

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Question # 5

There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?

A.

A new plugin was added to website which is not supported by Adobe Target.

B.

The Profile Script is outdated and causing issues in the VEC.

C.

The structure of the page has changed since activity was created.

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Question # 6

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.

What is the minimum permission level required to completed this task?

A.

Approver access

B.

Observer access

C.

No access is required

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Question # 7

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.

What is the correct way to test both Recommendations Criteria?

A.

Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

B.

Create a new A/B test activity, and in the Targeting page select the two Criteria.

C.

Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

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Question # 8

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

A.

Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

B.

Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

C.

Be less specific with the change: do not list the decrease in the exact number of form fields.

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Question # 9

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.

Which audience criteria should be recommended for this activity?

A.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

B.

Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

C.

Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

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Question # 10

Which two statements are true when describing Automated Personalization (Choose two.)

A.

Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.

B.

A visit is eligible for a new experience upon each page view.

C.

The model is always ‘’spending’’ a small fraction of traffic to continue learning.

D.

The underlying models are re-built every hour using the latest visitor behavior data.

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