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AD0-E602 Adobe Real-Time CDP Business Practitioner Professional Exam Questions and Answers

Questions 4

A Real-Time CDP Business Practitioner has to create a new segment of California residents. What field group tile should they drag onto the segment builder canvas?

Options:

A.

Audiences

B.

Events

C.

Attributes

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Questions 5

A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures. Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)

Options:

A.

Destination labels

B.

Data enforcement rules

C.

Data usage policies

D.

Marketing action

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Questions 6

A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.

What explains why the segment size which includes both forms is 12,000?

Options:

A.

3,000 people filled out form 1 or form 2

B.

12,000 people out both form 1 and form 2

C.

3,000 people filled out both form 1 and form 2

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Questions 7

A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection. Which method should the practitioner use to enable this?

Options:

A.

Subscribe to source flow run failure alerts

B.

Subscribe to failure alerts from monitoring Ul

C.

Create failure alerts in source workflow

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Questions 8

A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000.

What explains this decrease in segment size?

Options:

A.

The dataset had a 30-day TTL set.

B.

More profiles met the segment criteria during the time difference.

C.

The created segment was activated to a destination.

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Questions 9

A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?

Options:

A.

Primary identity

B.

Secondary identity

C.

Identity class

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Questions 10

A Real-time CDP business practitioner needs to determine how data will be prioritized and what data will be combined to create that unified view of a customer profile.

Which feature should be used?

Options:

A.

Merge Policies

B.

Union Schema

C.

Identity Graph

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Questions 11

Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.

Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

Options:

A.

CPM

B.

Time-to-market

C.

CPA

D.

AOV

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Questions 12

A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.

Which namespace is recommended to fetch profiles for known customers?

Options:

A.

Custom namespace for memberid

B.

Custom namespace for Google Click ID

C.

Customer namespace for authenticated id

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Questions 13

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

Options:

A.

Only send users who have visited the website using another browser (e.g. Chrome)

B.

Share the segment using the Google Customer Match connection using hashed email addresses as the target identity

C.

Share the segment using the Google Customer Match connection using ECID as the target identity

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Questions 14

A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.

Which profile status types can the practitioner use for this scenario?

Options:

A.

Realized and Leaving

B.

Qualified and Existing

C.

Realized and Exiting

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Questions 15

A marketer sets up a new Amazon S3 source in real-time CDR A few days later, the marketer wants to check for any errors with ingestion.

In which two places should the marketer look for ingestion errors? (Choose two.)

Options:

A.

Dataset activity

B.

Source's dataflow activity

C.

Segments detail

D.

Profile details

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Exam Code: AD0-E602
Exam Name: Adobe Real-Time CDP Business Practitioner Professional Exam
Last Update: Apr 18, 2024
Questions: 50

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