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C_C4H260_01 Questions and Answers

Question # 4

You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

A.

Provide a training set that contains only contacts from the specific countries and regions.

B.

Add an applicable scope for the relevant countries and regions.

C.

Assign a specific target group with those countries and regions to the target object

D.

Use Segmentation to select relevant countries and region.

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Question # 5

You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct answers to this question.

A.

Forms

B.

Landing pages

C.

LINE messages

D.

Push notifications

E.

E-mails

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Question # 6

You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.

A.

Contacts: Flag Contacts for Deletion Based on Target Group

B.

Contacts: Delete Flagged Contacts

C.

Interactions: Delete Flagged Interactions

D.

Interactions: Flag Interactions for Deletion

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Question # 7

You want to use marketing areas to achieve an end-to-end data separation. Which configuration activities are mandatory when using marketing areas? Note: There are 3 correct answers to this question.

A.

Maintain marketing areas in the Provider Credentials app.

B.

Create and configure the marketing areas.

C.

Assign the required roles and restrictions for users

D.

Activate marketing area for campaign execution.

E.

Maintain marketing areas for custom fields.

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Question # 8

A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct answers to this question.

A.

An internal order

B.

A budget plan

C.

A work breakdown structure (WBS) element

D.

A project

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Question # 9

You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

A.

In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate ^ Business Context and Segmentation Object.

B.

In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

C.

In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible

D.

In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and ^ Segmentation Object.

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Question # 10

Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct answers to this question.

A.

Add items to your software collection

B.

Export campaign history

C.

Check items of your software collection for inconsistencies and dependencies

D.

Do a hotfix export

E.

Create a change project

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Question # 11

You want to adapt or extend the standard reporting options. What underlying technology is used for this?

A.

Custom CDS views

B.

Analytics Stories

C.

Operational Reports

D.

Custom Analytical Queries

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Question # 12

In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

A.

Marketing: Corporate Account

B.

Marketing: Contact and Corporate Account

C.

Marketing: Interactions

D.

Marketing: Contact

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Question # 13

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

A.

Enable the region attribute in the Segmentation Profile app.

B.

Enable the region attribute in the Target Group Configuration app

C.

Enable the region attribute as a Key Figure Dimension.

D.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

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