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Data-Cloud-Consultant Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers

Questions 4

What is the minimum requirement needed when using the Visual Insights Builder to create a calculated insight?

Options:

A.

Joining on two or more data model objects

B.

A SUM function

C.

At least one measure and one dimension

D.

A WHERE clause

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Questions 5

What is a Data 360 use case for improving the patient experience in the Healthcare and Life Sciences sector?

Options:

A.

Activating a Unified Health Score to provide a holistic view of patient wellness and engagement

B.

Managing the payroll of visiting physicians via a custom mobile app

C.

Using data to predict the best location for which hospital the patient should visit

D.

Automating the retail checkout process in hospital gift shops

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Questions 6

A Data 360 Consultant wants to activate a segment on the Unified Individual object. Which steps are required from ingestion to activation?

Options:

A.

Data > Data Lake Object > Identity ResolutionandUnification > Segmentation > Activation

B.

Data > Data Lake Object > Map to Data Model Object > Activation

C.

Data > Data Lake Object > Map to Data Model Object > Identity ResolutionandUnification > Segmentation > Activation

D.

Data > Data Lake Object > Map to Data Model Object > Identity ResolutionandUnification > Activation

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Questions 7

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a Data 360 Consultant recommend in this scenario?

Options:

A.

Create a junction object in Salesforce CRM and modify the ingestion strategy.

B.

Use batch transforms to create a second data lake object.

C.

Clone the data source object.

D.

Create a data kit from the data lake object and deploy it to the same Data 360 org.

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Questions 8

Which statement is true related to batch ingestions from Salesforce CRM?

Options:

A.

When a column is added or removed, the CRM Connector performs a full refresh.

B.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

C.

The CRM Connector performs an incremental refresh when 600,000 or more deletion records are detected.

D.

The CRM Connector ' s synchronization times can be customized to up to 15-minute intervals.

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Questions 9

A retail company wants a dashboard to display " Top 10 Trending Products " based on product page views over the last 24 hours. The company typically has over 500 million engagements a week. The requirements specify that the maximum latency for data freshness is 15 minutes and the dashboard must load with minimal load times for executive users. Which architectural component should the Data 360 Consultant use to meet these performance and scale requirements?

Options:

A.

Direct Related List

B.

Calculated Insights

C.

Real-Time Data Graph

D.

Streaming Insight

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Questions 10

A Data 360 Consultant has a large historical dataset stored in Snowflake as parquet files in an object store. The consultant needs to run heavy analytics queries periodically, with high throughput but not necessarily real- time needs. Which Data 360 pattern is most appropriate?

Options:

A.

Query federation without acceleration (Live or Direct Access)

B.

Ingest data into Data 360 as a data lake object (DLO)

C.

File federation

D.

Query federation with acceleration (Caching)

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Questions 11

A Data 360 Consultant for Northern Trail Outfitters is observing Identity Resolution processing metrics. The consultant notices that the volume of source profiles processed in the most recent batch is less than the total volume of source profiles. What is the most likely mechanism that causes source profiles to be skipped during Identity Resolution processing?

Options:

A.

A profile is only sent for unification if the assigned data stream is running at its maximum frequency.

B.

A profile is skipped if the calculated Unification Score does not meet the minimum threshold set in the identity resolution rules.

C.

A profile is only processed if a pre-processing step confirms a change in its data since the last processing run.

D.

A profile is excluded if it fails the initial Data Quality Score check, preventing unification.

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Questions 12

A Data 360 Consultant recently discovered that their Identity Resolution process is matching individuals who share email addresses or phone numbers but are not actually the same individual. What should the consultant do to address this issue?

Options:

A.

Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, and then adjust as needed until the individuals are matching correctly.

B.

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, and then adjust as needed until the individuals are matching correctly.

C.

Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D.

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

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Questions 13

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?

Options:

A.

Create new segments using nested segments.

B.

Package High Investment Balance Customers in a data kit.

C.

Create new segments by cloning High Investment Balance Customers.

D.

Create a High Investment Balance calculated insight.

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Questions 14

A data architect has deployed an inbound change set containing a data kit into a new Salesforce Production org. Although the deployment status shows " Succeeded " , the architect notices that the specific data stream configurations and calculated insights included in the kit are not yet active or visible in the Data 360 functional tabs. What is the next required action the architect must perform to fully implement the configurations within the data kit?

Options:

A.

Install the data kit from the Data 360 Setup menu to map and activate the components.

B.

Re-upload the outbound change set from the source org to clear the metadata cache.

C.

Run a " Full Refresh " on all data streams within the newly deployed change set.

D.

Use the Salesforce Package Manager to verify the installation status of the components.

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Questions 15

A lead architect needs to build a real-time Customer Health Dashboard in a custom web portal that displays a unified customer ' s recent purchase history (Engagement data) and their calculated loyalty score. Which API strategy is most appropriate to meet this requirement?

Options:

A.

Use the Metadata API to retrieve the schema of the unified profile, then use a standard REST GET call on the Individual object.

B.

Use the Query API to send an SQL/SOQL-based request to join data to retrieve a comprehensive view.

C.

Use the Profile API because it is optimized for high-speed retrieval of unified profile attributes and calculated insights.

D.

Use the Ingestion API to push the dashboard requirements into a data stream to trigger a webhook.

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Questions 16

A Data 360 Consultant needs to filter out specific contact points from the Unified Individuals that qualify for a segment. Where should the consultant apply this filtering?

Options:

A.

Apply contact point filtering during the creation of the segment

B.

Apply contact point filtering when creating an activation

C.

Apply contact point filtering leveraging a calculated insight

D.

Apply contact point filtering on data ingestion

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Questions 17

Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?

Options:

A.

Include the Calculated Insight attribute in activation.

B.

Use copy fields to show the calculated insight.

C.

Add the score to a related list.

D.

Import the score to Marketing Cloud via SFTP.

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Questions 18

When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?

Options:

A.

It reduces the file size of the source data before Data 360 attempts to read it.

B.

It is used to manually map source fields to the Cloud Information Model.

C.

It defines metadata and paths to identify specific files for the data stream and track updates.

D.

It provides the PGP public key required to decrypt the federated data files.

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Questions 19

A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?

Options:

A.

Profile ExplorerandQuery Editor

B.

Data ExplorerandActions

C.

Identity ResolutionandQuery API

D.

Data ActionsandQuery API

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Questions 20

Northern Trail Outfitters has customer data in three separate systems. Each system uses a different unique internal identifier for the same individual. However, all three systems consistently capture a common Loyalty Program ID for every customer. Which feature should a Data 360 Consultant use to link these records into a single Unified Profile based on this shared external ID?

Options:

A.

Use the Internal Organization match rule.

B.

Create an Exact Name and Email match rule.

C.

Implement the Exact Phone Number match rule.

D.

Configure a Party Identification match rule.

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Questions 21

A global insurance provider has tasked a Data 360 Consultant with optimizing performance for analytical queries running several times per hour against an external Redshift table in Salesforce Data 360 with no real-time needs. Which federation approach should the consultant recommend to balance performance and cost?

Options:

A.

Configure cached acceleration to store and refresh external data for repeat queries.

B.

Use live query federation so every request hits the external compute engine directly.

C.

Implement file federation exclusively using Data 360 compute on storage.

D.

Ingest the external data into Salesforce Data 360 as a standard object.

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Questions 22

A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?

Options:

A.

Filter out older orders in Marketing Cloud after activation.

B.

Apply a data space filter to exclude orders older than 30 days.

C.

Apply a 30-day date filter on the Sales Order DMO within the activation.

D.

Build a segment using the Sales Order DMO and filter orders to the last 30 days.

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Questions 23

A solution architect needs to create a segment of " High Value Customers " . They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US$5,000. What is the most efficient way to build this?

Options:

A.

Create two separate segments and join them together in a Tableau dashboard for activation.

B.

Build a calculated insight that joins both conditions and use that as the only filter in a new segment.

C.

Use a nested segment for " Platinum Loyalty " and add a separate container for the minimum spend with an OR operator.

D.

Create a waterfall segment, prioritizing the " Platinum Loyalty " group first and the " High Spender " group second.

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Questions 24

Northern Trail Outfitters (NTO) is ingesting transaction data into Data 360. The source data includes Order ID, Order Date, and Total Amount, which map to the standard Sales Order data model object (DMO). Additionally, NTO needs to capture a unique Sustainability Packaging Fee for each transaction, which is not available in the standard model. Which modeling approach should a Data 360 Consultant recommend to support this requirement?

Options:

A.

Map standard fields to the Sales Order DMO and add a custom attribute for the fee.

B.

Map all fields to a new Custom DMO specifically created for NTO transactions.

C.

Use Sales Order DMO and map the packaging fee to the Order Description field.

D.

Create a calculated model to derive the sustainability fee using a streaming data transform.

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Questions 25

A Data 360 Consultant is setting up a data stream with transactional data. Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?

Options:

A.

Number

B.

Decimal

C.

Text

D.

Serial

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Questions 26

Northern Trail Outfitters wants to run a multi-step marketing campaign where customers receive different offers based on a strict priority hierarchy. The marketing team needs to ensure that each customer is assigned to only one segment to avoid sending overlapping promotions. Which feature should a Data 360 Consultant recommend to meet these requirements?

Options:

A.

Exclusion Rules

B.

Nested Segment Logic

C.

Waterfall Segmentation

D.

Sequential Segment Membership

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Questions 27

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?

Options:

A.

Create a segment and copy it for each brand.

B.

Create, publish, and deploy a data kit.

C.

Create a reusable container block with common criteria.

D.

Create a nested segment.

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Questions 28

Data 360 receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer ' s scheduled campaign messages. What should the Data 360 Consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

Options:

A.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

B.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

C.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.

D.

Set a refresh schedule for the calculated insights to occur every hour.

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Exam Name: Salesforce Certified Data 360 Consultant (Data-Con-101)
Last Update: May 9, 2026
Questions: 95

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