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Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Questions and Answers

Questions 4

When would a completion action on a custom redirect be triggered?

Options:

A.

Completion actions will apply to visitors on the first time a custom redirect is clicked.

B.

Completion actions for custom redirects will only apply to existing prospects.

C.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

D.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

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Questions 5

You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Options:

A.

Form report

B.

Conversions report

C.

List email report

D.

Prospect lifecycle report

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Questions 6

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Options:

A.

True

B.

False

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Questions 7

What user role must a Pardot user have in order to verify the Salesforce connector?

Options:

A.

Sales manager

B.

Sales

C.

Marketing

D.

Administrator

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Questions 8

A marketing user wants to test two similar versions of an email to see which one performs better.

How should they run this test?

Options:

A.

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

B.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

C.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

D.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

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Questions 9

Users can be imported into Pardot

Options:

A.

True

B.

False

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Questions 10

A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.

Where should they start to see why the email was not sent to the prospect?

Options:

A.

Refer to the Pardot recycle bin to see if the prospect was deleted.

B.

Check that the Pardot prospect has a value for the default field email address'.

C.

Refer to the list email send report to see if a suppression list was used.

D.

Determine if the prospect has a valid "Assigned User" to send the email from.

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Questions 11

What does the Google Analytics connector allow Pardot to do?

Options:

A.

Update the conversion field in Google Analytics.

B.

Sync prospects with Google AdWords.

C.

Send emails to prospects from Gmail.

D.

Append UTM parameters to a prospect record.

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Questions 12

You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

Options:

A.

Set them up as a Marketing user and then control how many emails can be sent.

B.

You can't send one-to-one emails out of Pardot.

C.

Set them up as a one-to-one email user only

D.

Set them up as a Sales user in Pardot

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Questions 13

What could cause standard sync actions from occurring?

Options:

A.

A large sync queue

B.

Connector is not verified or has become unverified

C.

Salesforce API limit has been reached

D.

All of the above

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Questions 14

How can an admin find the number of mailable prospects in their database?

Options:

A.

View all Segmentation lists

B.

Navigate to the prospect list and select "Mailable Prospects"

C.

View the sync queue

D.

Navigate to the overview section

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Questions 15

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Options:

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

Disable Visitor Activity Throttling and send autoresponder emails after every submission

C.

Attribute all prospect activities to prospect record after every submission

D.

Execute form handler in real time after every submission

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Questions 16

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.

If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Options:

A.

Day 4

B.

Day 3

C.

Day 0

D.

Day 5

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Questions 17

Which list email report metric represents the total number of emails minus hard and soft bounces?

Options:

A.

Total Opt Outs

B.

Total Sent

C.

Total Queued

D.

Total Delivered

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Questions 18

Which three activities would make a prospect active?

Choose 3 answers

Options:

A.

Sending an email to their assigned user

B.

Submitting a Pardot form

C.

Clicking on a custom redirect

D.

Opening a Pardot email

E.

visiting a Pardot-tracked page

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Questions 19

What variable tag must be included in an email to allow prospects to manage their email preferences?

Options:

A.

%%opt_out%% or %%email_preference_center%%

B.

%%unsubscribe %% or %% email_preference_ center %%

C.

%%opt_out%% report_spam %%

D.

%%unsubscribe % or %% opt_out %%

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Questions 20

A marketer receives a request to permanently delete a prospect from Pardot.

How does the marketer satisfy this request?

Options:

A.

The marketer archives the prospect, but cannot permanently delete their data.

B.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

C.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

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Questions 21

Identify the differences between default and custom roles.

Options:

A.

Default roles are included with Pardot

B.

Custom roles can be edited

C.

Default roles can be edited

D.

Default roles can be deleted

E.

Custom Roles can be created from scratch

F.

Custom roles can be created from a default role

G.

Default roles are included with Pardot

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Questions 22

Identify the paid search ad platforms for which Pardot has a native integration.

Options:

A.

Google AdWords

B.

Bing

C.

Yahoo

D.

All of the Above

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Questions 23

What activities are completion actions available for?

Options:

A.

Custom Redirects

B.

Emails

C.

Forms

D.

Automation rules

E.

Files

F.

Page actions

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Questions 24

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Options:

A.

Completion actions based on email link clicks only execute once per prospect.

B.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

C.

Completion actions based on email opens will retroactively apply if added after the email send.

D.

Completion actions based on image file downloads only execute once per day.

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Questions 25

How can a visitor convert to a prospect?

Options:

A.

Viewing an embedded form

B.

Visiting a tracked website

C.

Submitting a form on a landing page

D.

Receiving a marketing email

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Questions 26

How do you use an automation rule to opt out prospects?

Options:

A.

Change prospect field value: 'Do Not Email' to 'Do Not Email

B.

You can't use an automation rule to opt-out prospects.

C.

Change prospect field value to Opt-out

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Questions 27

Which two actions occur when an automation rule is deleted?

Choose 2 answers

Options:

A.

Prospects will no longer be able to match the rule.

B.

The rule will be sent to the recycle bin in paused mode.

C.

Actions that have applied to prospects are undone.

D.

Any prospects who matched the rule will be deleted.

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Questions 28

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

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Questions 29

A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

Options:

A.

Copy the original Engagement Program

B.

Change the wait time for the template

C.

Delete the old sent email

D.

Pause the Program

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Questions 30

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Options:

A.

Lead field

B.

Contact field

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Questions 31

Does an automation rule ever match a prospect more than once?

Options:

A.

Yes, automation rules run every time.

B.

No, an automation rule will only affect a prospect one time

An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

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Questions 32

In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?

Choose 2 answers

Options:

A.

Shared CRM ID

B.

Shared Assigned User ID

C.

Shared email address

D.

Shared tracking pixel

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Questions 33

Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)

Options:

A.

Create an automation rule to change Pardot campaign for prospects meeting certain criteria.

B.

Add the prospect to a static list.

C.

Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

D.

Manually change the prospect’s Pardot campaign when editing the prospect record.

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Questions 34

How often does Pardot sync with Salesforce?

Options:

A.

5 minutes

B.

Real time

C.

10 minutes

D.

30 minutes

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Questions 35

What will undelete a prospect?

Options:

A.

If the deleted prospect is imported into Pardot with the same email address

B.

If the deleted prospect visits a web page

C.

If the deleted prospect re-converts by filling out a form with the same email address

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Questions 36

A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.

What automation tool would effectively achieve this goal?

Options:

A.

Use a segmentation rule to add prospects to a list

B.

Use a dynamic list to add prospects to a list

C.

Use a completion action to add prospects to a list

D.

Use an automation rule to add prospects to a list

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Questions 37

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.

What should an administrator do to be able to use the custom field in Pardot?

Options:

A.

Edit an existing default account field m Pardot and map it to the account file m Salesforce.

B.

Make no changes. Only default account fields can sync to Pardot.

C.

Create a custom account field in Pardot and map it to the account field in Salesforce.

D.

Map the account field in Salesforce to a contact field that is already syncing with Pardot.

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Questions 38

What list email or email template report deliverability metric could indicate an unverified sending domain?

Options:

A.

Forward count

B.

Hard bounces

C.

Skimmed percentage

D.

Total queued

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Questions 39

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Choose one answer

Options:

A.

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

B.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

C.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

D.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

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Questions 40

Creating or marking an opportunity as lost will result in the change of a prospect's score

Options:

A.

True

B.

False

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Questions 41

A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.

What automation tool should be used to accomplish this?

Options:

A.

Engagement studio

B.

Completion action

C.

Custom redirect

D.

Segmentation rule

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Questions 42

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Pardot asset to use?

Options:

A.

Pardot landing page without a form

B.

Pardot form

C.

Pardot form handler

D.

Third party form

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Questions 43

A Pardot administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.

Which data format is recommended for the email field?

Options:

A.

Text

B.

Email with valid server

C.

Emails not from ISPs and free email providers

D.

Email

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Questions 44

What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Options:

A.

Rule

B.

Wait

C.

Trigger

D.

Action

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Questions 45

Which of the following can "unmatch" prospects?

Options:

A.

Automation Rules

B.

Dynamic Lists

C.

Segmentation Rules

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Questions 46

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:

A.

Lifecycle and Profile

B.

Activities and Audits

C.

Activities and Lifecycle

D.

Profile and Audits

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Questions 47

How should a user understand how many prospects are currently waiting on a step in an engagement program?

Options:

A.

Download the report of the program.

B.

Click on the step to view its report card.

C.

Look at the tooltip above that step.

D.

Pause the program and edit the step.

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Questions 48

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.

What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Options:

A.

The prospect will continue to see the form upon submission

B.

The discrepancy between the two assets will cause an error

C.

The prospect will be redirected to another webpage

D.

The form's Thank You Content will still display

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Questions 49

Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Options:

A.

Video Pages

B.

Linked Instagram Pages

C.

Company Pages

D.

Personal Pages

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Questions 50

The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Options:

A.

Automation settings

B.

Scoring rules

C.

Prospect's Audits tab

D.

Lifecycle report

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Questions 51

Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Options:

A.

An Automation Rule

B.

Add rules to the Pardot tracking code.

C.

Completion Actions with a filter

D.

Visitor Filters

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Questions 52

By default Pardot will sync with what types of accounts in Salesforce?

Options:

A.

Contact Accounts

B.

Lead Accounts

C.

Persons Accounts

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Questions 53

What is the main difference between automation rules and segmentation rules?

Options:

A.

Segmentation rules do not run retroactively

B.

Automation rules do run retroactively

C.

Automation rules run continuously, segmentation rules run once.

D.

Neither will "unmatch" prospects

53Screen Shot 2018-09-05 at 14.41.17.png

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Questions 54

What happens if a prospect is removed from a drip program and later added back?

Options:

A.

They will start the drip campaign again.

B.

Prospects can't be added to drip campaigns after they have been removed.

C.

They will skip the first step and move to the second step.

D.

They will resume the drip where they left off

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Questions 55

By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Options:

A.

Case records

B.

Opportunity records

C.

Contact records

D.

Lead records

E.

Account records

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Questions 56

An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

Options:

A.

Pardot form

B.

Pardot tacking code

C.

Page actions

D.

Custom redirects

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Questions 57

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.

Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Options:

A.

Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.

B.

Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.

C.

Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.

D.

Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.

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Questions 58

What report allows you to see how successful or active a form has been on your site?

Options:

A.

Campaign reports

B.

Landing Page reports

C.

Form reports

D.

Conversion reports

E.

None of the abovec

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Questions 59

What would a hard bounce refer to on an email sending report?

Options:

A.

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

B.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

C.

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

D.

An email that permanently bounced back to the sender because the address is invalid.

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Questions 60

How could a visitor convert to a prospect?

Options:

A.

Download an eBook

B.

Open a Pardot email

C.

Submit a Pardot form

D.

Watch a video hosted in Wistia

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Questions 61

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

Options:

A.

On the 'Sending' tab of the email template

B.

On the Testing' tab of the email template

C.

On the Testing' tab of the list email

D.

On the 'Sending' tab of the 1st email

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Questions 62

What information is required when creating a prospect manually?

Options:

A.

Campaign, Company, Email, Score

B.

Account, Email, Profile, Score

C.

Campaign, Email, Full Name, Profile

D.

Campaign, Email, Profile, Score

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Questions 63

What are two benefits of the engagement studio tasting experience?

Choose 2 answers

Options:

A.

Evaluating email template options for the program

B.

Visualizing a prospect's possible paths

C.

Understanding the timeline of the program

D.

Measuring a specific step's performance

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Questions 64

A Pardot administrator would like to enable bot protection on their forms.

Which two Pardot form actions would accomplish this?

Choose 2 answers

Options:

A.

Enable HTTPS

B.

Honeypot Technique

C.

Dependent Fields

D.

reCaptcha

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Questions 65

LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report.

Based on this link’s format, why wouldn’t it have been re-written for tracking?

Options:

A.

The link should start with http or https to be automatically re-written.

B.

The link should contain a wildcard to be automatically re-written.

C.

The link should point to go.pardot com to be automatically re-written.

D.

The link should be populated with variable tags to be automatically re-written

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Questions 66

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

Why would this occur?

Options:

A.

An email template's metrics do not change after the template is used one time.

B.

Email Template A should have been deleted after creating the copy.

C.

The metrics would be attributed to Email Template B.

D.

The user should have made Email Template A the primary template.

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Questions 67

How can you ensure your email doesn't get stuck in spam?

Options:

A.

Create clear calls-to-action

B.

Create mobile-friendly version of the email

C.

Create a text version of the email

D.

Remove the unsubscribe from the email

E.

Add domain keys and SPF

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Questions 68

Why is a reCAPTCHA displayed when I did not choose to display it?

Options:

A.

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

B.

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

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Questions 69

Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Options:

A.

Submitting a form

B.

Opening an email

C.

Clicking a custom redirect

D.

Unsubscribing from email

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Questions 70

LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?

" for their product interest field.

Which field component should they modify?

Options:

A.

The prospect field

B.

The field data format

C.

The prospect field label

D.

The field type

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Questions 71

New feature alerts can be found at the top of the dashboard.

Options:

A.

True

B.

False

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Questions 72

You want to track prospects that click on a banner ad. What do you use?

Options:

A.

Custome redirect

B.

Page actions

C.

Lead scoring and grading

D.

Completion actions

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Questions 73

What is the best practice when users leave the company and have assigned prospects?

Options:

A.

Reassign all prospects in the CRM

B.

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

C.

Delete the user from Pardot

D.

All of the above

E.

A & B

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Questions 74

How can you send an automated email to a prospect after they fill out a form?

Options:

A.

Using an Automation Rule

B.

Using a Completion Action

C.

None of the above

D.

Using a Segmentation Rule

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Questions 75

How can a Prospects score be changed?

Options:

A.

Segmentation rule

B.

Profile

C.

Completion Actions

D.

Manually

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Questions 76

The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.

Options:

A.

True

B.

False

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Questions 77

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

• https://www.tenoxsoft.eom/products/A

• haps://www.tenoxsoft.con-i/products/B

• https://www.lenoxsoft.eom/pfodocts/C

What is the recommended way for the user to accomplish this?

Options:

A.

Create one page action with comma-separated URLs.

B.

Set the page action URL as https://www.lenoxsoft.com/products/B

C.

Create three separate page actions, one for each URL.

D.

Set the page as a priority page in Pardot.

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Questions 78

A user creates and resumes a new automation rule.

Which two statements are true about that rule?

Choose 2 answers

Options:

A.

The rule will run once and must be re-run for prospects to match again.

B.

The rule will continuously look for prospects who match the criteria.

C.

The rule will evaluate their entire prospect database for matches.

D.

The rule will unmatch prospects that no longer match the criteria.

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Exam Code: Pardot-Specialist
Exam Name: Salesforce Certified Pardot Specialist (WI24)
Last Update: Mar 23, 2024
Questions: 261

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