PEGACPDC25V1 Certified Pega Decisioning Consultant 25 Questions and Answers

U+ Bank has decided to use the Pega Customer Decision Hub, M to recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right.

U+ Bank, a retail bank, has recently implemented a project in which qualified customers see mortgage offers when they log in to the web self-service portal.

Currently, only the customers who satisfy the following engagement policy conditions receive the Fifteen-year fixed-rate mortgage offer:

The bank decides to make two changes:

1. Update the suitability condition for the Fifteen-year fixed-rate mortgage offer.

2. Introduce a new offer , Twenty-year fixed-rate mortgage.

The following table shows the new engagement policy conditions for both mortgage offers:

What is the best practice to fulfill this change management requirement in the Business Operations Environment?

The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub™ on its website to promote new offers to each customer.

Place the events in the sequential order.

Regional Bank experiences an unexpected system outage affecting online banking services across multiple locations. The bank needs to immediately inform all customers about the temporary service disruption and provide alternative banking options. The communication must reach every customer simultaneously and should not be repeated.

Which communication approach should the bank use to address this urgent customer notification requirement?

U+- Bank uses Next-Best-Action Designer to configure engagement policies for different customer segments. A business user wants to create reusable policy conditions that can apply across multiple actions and campaigns. The user must understand when the save-to-library feature is available.

When is the save-to-library option unavailable for engagement policy conditions?

As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer. What is the next step that Pega Customer Decision Hub takes?

A financial services company has implemented always-on outbound campaigns for three credit card offers: Standard card. Rewards card, and Rewards Plus card. The marketing team observes that customers who are qualified for multiple actions receive different numbers of offers, depending on the configuration of the volume constraint mode. To optimize customer engagement, the system administrator must choose between constraint modes.

Which volume constraint mode ensures that customers receive all actions for which they qualify, provided the actions do not reach volume limits?

A revision manager needs to deploy changes from the business operations environment to production. The NBA Specialist has completed all build tasks and validated the generated artifacts. The team lead has promoted the change request to the revision manager for deployment processing.

Which step should you take to push the changes to production?

MyCo, a telecom company, uses Pega Customer Decision Hub™ to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders.

As a deaccessioning architect, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?

MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to Improve sales in the current quarter.

Which arbitration factor do you configure to implement the requirement?

Regional Bank has a fully implemented 1:1 customer engagement solution that is in the business-as-usual phase. A business user from this bank identifies the need for a new promotional offer for customers who regularly use mobile banking services. The user has detailed requirements including eligibility criteria, treatment messaging, and implementation timeline.

Which process should the business user follow to implement the new action?

U+Bank presents various credit card offers to Its customers on Its website. The bank uses AI to prioritize the offers according to customer behavior. After the introduction of the Gold credit card offer, the offer click-through propensity decreased to 0.42.

What does the decrease in the propensity value most likely indicate?

MyCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.

What do you configure to implement this requirement?

The development team at U+Bank wants to create multiple test personas for their new engagement strategy quickly. A team member suggests using Pega GenAI features instead of creating a manual persona to improve efficiency and speed up the testing process.

Which advantage does Pega GenAI provide when creating personas compared to manual creation?

MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.

As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?

U+ Bank has recently implemented Pega Customer Decision Hub™. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning architect, you have created the new set of actions, the corresponding treatments, and defined a new trigger in the Next-Best-Action Designer for the new web channel.

What else do you configure for the new treatments to be present in the next-best-action recommendations?

Pega Customer Decision Hub enables organizations to make Next-Best decisions. To which type of a decision is Next-Best-Action applied?

U+ Bank observes that some customers receive the same credit card offer multiple times within a short period, which results in dissatisfaction. The bank wants to suppress a specific credit card offer if it has been shown three times within seven days.

What should you configure in the Contact Policy to prevent a specific credit card offer from being shown to a customer more than three times in seven days?

U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.

What changes do you need to make in the decision strategy for the updated scorecard to take effect?

Acme Retail uses Pega Customer Decision Hub™ to present various offers to its customers. The company notices that some high-value customers are not receiving any offers. The marketing team wants to identify these underserved customers.

Which tool in Pega Customer Decision Hub can Acme Retail use to identify segments of customers who are not receiving relevant offers?

MyCo,a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.

As a decisioning architect, how can you ensure that the MyFonel4 Pro offer is prioritized over other offers7

You are a decisioning architect responsible for configuring offer prioritization for home loan offers based on the business requirements. Select each prioritization factor on the left and drag it to the correct condition on the right.

A declsioning architect wants to use the customer properties Gender and MonthlyAverageUsage in a Data Join component. Which decision component is required to enable access to these properties?

A financial services organization introduces a new policy that limits each customer to two promotional emails per month. To meet compliance requirements, the implementation team must configure this limit in the Next-Best-Action Designer.

Which configuration steps achieve the desired email frequency limit?

You are a deaccessioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the left and drag it to the correct requirement on the right.

In a decision strategy, you can use aggregation components to____________.

U+- Bank has recently implemented Pega Customer Decision Hub™. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning architect, you have created the new set of actions, the corresponding treatments, enabled the web channel, and defined a new real-time container trigger in the Next-Best-Action Designer

What else do you configure for the new treatments to be present in the next-best-action recommendations?

U+ Bank, a retail bank, uses the Business Operations Environment to perform business changes. The team members of the Business Content team and Enterprise Capabilities team perform several roles in the change management process.

Select each role on the left and drag it to the task descriptions to which the role corresponds on the right.

U+ Bank decides to introduce a credit cards group by leveraging the Next-Best-Action capability of Pega Customer Decision Hub™. The bank wants to present the credit card offers through inbound and outbound channels based on the following criteria:

1. Customers must be above the age of 18 to qualify for credit card offers.

2. The site offers credit cards only if customers do not explicitly opt-out of any direct marketing for credit cards.

3. The Platinum Card, one of the credit card offers, is suitable for customers with debt-to-income ratio < 45.

As a decisioning architect, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.

U+ Bank, a retail bank, has recently implemented Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.

As a decisioning architect, how do you recommend the bank implements this requirement?