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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Dumps - Actual Questions Answers


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Marketing-Cloud-Account-Engagement-Consultant Questions and Answers

Question # 1

Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A.

Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.

B.

Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

C.

Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.

D.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.

Question # 2

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

A.

Build dynamic lists respectively based off of those form submissions.

B.

Add a form completion action to add prospects to the right Salesforce campaign.

C.

Track downloads in the form reports and build different lists for all submissions.

D.

Add a form completion action to apply a tag with the name of the piece of content.

Question # 3

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A.

For all prospects who have already matched, no new actions will be applied.

B.

For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

C.

For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

D.

For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

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