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AD0-E556 Adobe Marketo Engage Architect Questions and Answers

Questions 4

After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.

Before pushing this change live, which stakeholders must be enabled in the new process?

Options:

A.

The CMO. Data Analysts, the Head of Sales, and the Marketing team

B.

Sales Operations, Sales Representatives, Sales Managers, and Data Analysts

C.

CMO, CFO, Sales Operations, Head of Sales, and the Marketing team

D.

Marketing team, Sales Operations, and the Head of Sales

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Questions 5

An Adobe Marketo Engage Consultant is reviewing all programs in an instance. Each campaign in each program contains at least three flow steps:

• If Acquisition Program is Empty, change Acquisition Program to the current program's name

• Change the status in the program (based on the action)

• Write an Interesting Moment

These flow steps happen in almost every campaign.

How can the Consultant edit the programs for scalability and efficiency?

Options:

A.

Create global Interesting Moments campaigns based on specific triggers and using tokens

B.

Create a global program and coordinating campaigns to update the acquisition program to the latest program touched

C.

Remove the program status change because this will be handled by the Acquisition Program update

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Questions 6

The marketing team at a multinational company needs to better understand their marketing effectiveness. The team is planning for the next fiscal year and must decide how to allocate budget to the various marketing channels. Spending must be cut by $1,000,000. The team needs to decide what they are not going to do next year. By using program analyzer, extracting the information, and populating an Excel sheet, the team is able to analyze the following data.

AD0-E556 Question 6

Based on the data from this year's marketing metrics, which conclusion can be made to help make decisions for next year?

Options:

A.

Tradeshows returns the greatest ROI for acquiring new names, and webinars return the greatest q ROI for engaging people down the funnel. Due to paid social performance, the marketing team decides to cut back on spend by $1 million and opts not to do any paid social campaigns.

B.

Paid social is performing the best on average for both acquiring new names and engaging with q people down the funnel to generate pipeline. The team needs to cut $333,333 in each channel to spread out the cutbacks.

C.

Webinars provide the best ROI for acquiring new names because of the low cost. Tradeshows q provide the least ROI because of the high cost. To help the company save money without sacrificing returns, they need to cut Tradeshows by $1 million.

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Questions 7

An Adobe Marketo Engage Architect is working for a car manufacturing company in Japan and wants to solve two problems:

1. Receiving errors when trying to integrate Marketo Engage with Salesforce's Custom Object, the custom object of Salesforce is storing the offers and gifts given to each car owner.

2. Store the periodic details of car services of owners in Marketo Engage. This will help the team to edit the records in Marketo Engage. Also, use Filter and Triggers for sending service reminders on Marketo Engage. This data at present is maintained offline in Excel.

In which two ways can the Architect solve these challenges? (Choose two.)

Options:

A.

Problem 2: The Admin can use Marketo Engage custom activities

B.

Problem 1: Set the user profile of the Marketo Engage sync user to Admin in Salesforce

C.

Problem 2: The Admin can use Marketo Engage Custom object

D.

Problem 2: The Admin can create a segmentation in Marketo Engage

E.

Problem 1: Set the language of Marketo Engage sync user to English in Salesforce

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Exam Code: AD0-E556
Exam Name: Adobe Marketo Engage Architect
Last Update: Dec 8, 2024
Questions: 50

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