Adobe AD0-E556 Exam Dumps - Actual Questions Answers

The two items that must be in place to see that data in one view are a custom field that is enabled in Revenue Explorer and a custom field that captures the lifecycle stage. These items will help the Administrator to pull lifecycle data into a Revenue Explorer program membership analysis without an active revenue cycle model, as well as to see which programs are fueling the lifecycle. A custom field that is enabled in Revenue Explorer will allow the Administrator to use it as a dimension or measure in Revenue Explorer reports and dashboards. A custom field that captures the lifecycle stage will allow the Administrator to track and segment leads based on their stage in the funnel.

References: https://docs.marketo.com/display/public/DOCS/Revenue+Explorer https://docs.marketo.com/display/public/DOCS/Custom+Fields

The three important elements for the Architect to consider when updating the scoring model are to use scoring tokens for all scoring values in the model, to consider the frequency of scoring in the implementation of the model, and to hold all scoring triggers in an operational program in Marketing Activities. These elements will help the Architect to audit and improve the existing prospect engagement scoring model according to best practices. Using scoring tokens for all scoring values in the model will enable the Architect to easily adjust and maintain the scoring values across different campaigns and programs, instead of hard-coding them. Considering the frequency of scoring in the implementation of the model will enable the Architect to avoid over-scoring or under-scoring leads based on their actions and behaviors, and to set appropriate time frames and limits for scoring triggers. Holding all scoring triggers in an operational program in Marketing Activities will enable the Architect to centralize and organize all the scoring campaigns and assets in one place, instead of scattering them across different folders or workspaces.

References: https://docs.marketo.com/display/public/DOCS/Scoring+Overview https://docs.marketo.com/display/public/DOCS/Best+Practices%3A+Lead+Scoring

The requirement should be met by creating one set of channels and using a tag to determine Direct or Partner. This will allow the company to report on the efficacy of direct marketing and investment to third-party seller/partner marketing, as well as to determine how budget should be spent the following year. Creating one set of channels will enable the company to use consistent and standardized metrics and definitions for each channel type, such as webinar, paid social, virtual event, etc. Using a tag to determine Direct or Partner will enable the company to differentiate and track the performance and ROI of each marketing channel based on whether it was executed by the company or by a third-party seller.

References: https://docs.marketo.com/display/public/DOCS/Programs+and+Channels https://docs.marketo.com/display/public/DOCS/Tags