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Adobe AD0-E556 Exam Dumps - Actual Questions Answers

Adobe Marketo Engage Architect

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AD0-E556 Questions and Answers

Question # 1

An Administrator wants to pull lifecycle data into a Revenue Explorer program membership analysis without an active revenue cycle model. The company wants to be able to see which programs are fueling the lifecycle.

Which two items must be in place to see that data in one view? (Choose two.)


An approved Revenue Cycle Modeler


A trigger for "manual transitions" in the Revenue Cycle Modeler


A custom field that is enabled in Revenue Explorer


A custom field that contains the first touch program name


A custom field that is captured the lifecycle stage

Question # 2

An Adobe Marketo Engage Architect joins a company and needs to audit a prospect engagement scoring model. The previous administrator did not properly set up or maintain the model. The Marketing and Sales teams identify all engagement elements they want the new revamped model to score on. The administrator needs to make improvements.

According to best practices, what are the three important elements for the Architect to consider when updating the scoring model? (Choose three.)


Scoring tokens are in use for all scoring values in the model.


The scoring for all form activities happens within the individual form Programs.


The frequency of scoring is considered in the implementation of the model.


All scoring triggers are held in an operational Program in Marketing Activities.


Make sure only Leads are scored on this model, not the entire database.


A new Channel is set up for "Scoring" and all Programs related to scoring use this Channel.

Question # 3

A large global company hires a media agency to run their paid social campaigns. They use a standardized UTM structure to track paid activities, which will allow them to differentiate paid efforts versus organic efforts. For example, UTM-source=paid social, UTM-medium=facebook, UTM-campaign:=B2B-social, UTM-content=Definitive-guide-to-paid-social. Cost will be added to the Adobe Marketo Engage programs on a monthly basis. The same assets will be used across campaigns and social platforms (Twitter, Facebook, Linkedln).

Which Marketo Engage program structure will allow the company to determine paid social effectiveness and ROI?


• A program in the Global Content channel will capture member success, and a program will be created for each asset regardless of the platform that drove the person to the asset

• UTMs will be used to place people in static lists to separate out the different platforms that drove the lead

• Cost will be added to each Global Content program


• A program in the Global Content channel will capture member success

• A program in the paid social channel will capture member success and one will be created for each asset and social media campaign

• Cost will be added to each paid social program and content program


• A program in the Global Content channel will capture membership but not success

• A program in the paid social channel will capture member success

• Each program in the social media channel will be created for each paid social campaign

• Cost will be added to paid social programs

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