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CRT-550 Salesforce Certified Marketing Cloud Consultant Exam (WI24) Questions and Answers

Questions 4

A customer has three data extensions that need to be added to Contact Builder

* Customers contains customer information

* Orders contains order information

* Products contains product information

How should these data extensions be linked within an Attribute Group? Choose 2

Options:

A.

Customer Data Customers Orders Products

B.

Customer Data Customers Orders Products

C.

Customer Data Customers Orders Products

D.

Customer Data Products Orders Customers

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Questions 5

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

Options:

A.

Support non-English responses with Reply Mail Management.

B.

Localized language and display options based on location and culture.

C.

Tracking information for campaigns sent by each office.

D.

Localized physical mailing address displayed in the default email footer

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Questions 6

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

Options:

A.

Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

B.

Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

C.

Use Query Activities to create a Sendable Synchronized Data Extension.

D.

Use Data Filters to segment data to output a Sendable Data Extension

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Questions 7

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.

How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

Options:

A.

An automation that queries the Complaint data view.

B.

An automation that generates the Unsubscribe Event Extract.

C.

An automation that queries the Unsubscribe data view.

D.

An automation that generates the Complaint Tracking Extract.

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Questions 8

The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from MC

* Output files must meet the specific requirements for the data warehouse

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Options:

A.

Report activity that generates recent send summary report -> Report delivered directly to FTP

B.

Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

C.

Extract activity of tracking extracts that combines data into required file -> Transfer activity

D.

Extract activity of data view tables -> Query activity to create the required file -> Transfer activity

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Questions 9

NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

Options:

A.

last purchase date

B.

proximity to store

C.

lifetime purchase value

D.

conversion rate

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Questions 10

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.

Which option should be in this scenario?

Options:

A.

Personalization strings

B.

AMPscript

C.

SQL Query

D.

Guide Template Language

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Questions 11

What is the skill set you need to build emails with dynamic content?

Options:

A.

CSS

B.

HTML

C.

Ampscript

D.

SSJS

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Questions 12

Which statement is correct regarding tracking aliases? Choose 2 answers

Options:

A.

Tracking aliases are found in Tracking and some standard reports.

B.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

C.

Tracking aliases can differentiate click activity in an email to the same URL.

D.

Tracking aliases are primarily relevant when used with email conversion tracking.

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Questions 13

A customer's marketing manager will use Social Pages to manage the company's Facebook page.

Which role should the marketing manager have in the Marketing Cloud?

Choose one answer

Options:

A.

Security Administrator

B.

Channel Manager

C.

Content Editor/Publisher

D.

Viewer

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Questions 14

Customer Event:

* gather data through a tablet-based webform as part of a raffle into a data extension.

* Winner is randomly selected.

* After the event, an email should be sent to the participants to gather opt ins for marketing emails.

Define 2 things necessary:

Options:

A.

data extension with opt in status

B.

Send email activity which contains a link to subscription center

C.

WebCollect

D.

SmartCapture

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Exam Code: CRT-550
Exam Name: Salesforce Certified Marketing Cloud Consultant Exam (WI24)
Last Update: Apr 23, 2024
Questions: 149

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