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Pardot-Consultant Salesforce Certified Pardot Consultant (WI24) Questions and Answers

Questions 4

Can we connect Twilio SMS Center via Pardot Connector?

Options:

A.

True

B.

False

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Questions 5

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.

What should their first step in Pardot?

Options:

A.

Import .CSV file containing custom field data into Pardot.

B.

Manually create and map custom fields in Pardot.

C.

Import leads and contacts from Salesforce into Pardot.

D.

Enable custom field creation via the Salesforce Connector.

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Questions 6

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

Options:

A.

Create a new automation rule.

B.

Create a new segmentation rule.

C.

Add a completion action to the form the prospects completed to register for the webinar.

D.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

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Questions 7

While creating Layout Templates it is possible to Import Layout from certain URL

Options:

A.

True

B.

False

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Questions 8

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

Options:

A.

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

B.

Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

C.

Send the prospects a monthly newsletter with product demos or free trial offers.

D.

Create an engagement program to send educational content and notify sales if they engage.

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Questions 9

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Options:

A.

Completion action

B.

Dynamic list

C.

Segmentation rule

D.

Automation rule

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Questions 10

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Options:

A.

Run a segmentation rule based on the Pardot campaign

B.

Run an automation rule based on the Pardot campaign

C.

Look for the original list based on the Pardot campaign

D.

Run a dynamic list based on the Pardot campaign

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Questions 11

Select available Social Media Connectors

Options:

A.

Twitter

B.

Facebook

C.

CD Linkedln

D.

AddThis

E.

FullContact

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Questions 12

Select three available Pardot Editions

Options:

A.

Pardot Growth

B.

Pardot Plus

C.

Pardot Professional

D.

Pardot Advanced

E.

Pardot Ultimate

F.

Pardot Standard

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Questions 13

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

Options:

A.

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

B.

Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

C.

Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

D.

Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

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Questions 14

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

Options:

A.

Segmentation Rule

B.

Completion Action

C.

Dynamic List

D.

Automation Rule

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Questions 15

Do hard bounces need to be removed from lists

Options:

A.

True

B.

False

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Questions 16

Choose required fields while creating a Prospect

Options:

A.

Email

B.

Company

C.

CD Campaign

D.

Profile

E.

Score

F.

Grade

G.

Assign To

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Questions 17

Which are true about Engagement Program

Options:

A.

If a prospect is removed from a list that a program uses, that prospect stops moving through the program

B.

If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program

C.

If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails

D.

When no new prospects are added to or processed in a program for 30 days, it becomes inactive

E.

When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

F.

A single rule step can evaluate up to five conditions

G.

When no new prospects are added to or processed in a program for 365 days, it becomes inactive

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Questions 18

How many Scoring Categories is it possible to create

Options:

A.

25

B.

100

C.

15

D.

50

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Questions 19

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?

Options:

A.

Create a test list of approved users to use in the testing tab of the email now.

B.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

C.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

D.

Create a static list of approved users to use as the recipient list in the sending tab.

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Questions 20

LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

Options:

A.

Install the Pardot AppExchange package for Production Environments

B.

Rename the Salesforce connector for the Sandbox org

C.

Delete all data from the Sandbox org

D.

Create a new Salesforce Connector for the Production org

E.

Unverified and delete the Salesforce connector for the Sandbox org

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Questions 21

LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

Options:

A.

Automation Rule with blank critera and add action &

B.

Automation rules with attended webinar and remove action

C.

Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

D.

Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action

E.

Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

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Questions 22

What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]

Options:

A.

Create and add a tracking code to the website

B.

Setup DNS for each used domain and validate the connection

C.

Setup tracker subdomain and validate it

D.

Choose which sender IP to use

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Questions 23

Check the lowest and the highest available Prospect's score in Pardot

Options:

A.

D

B.

A+

C.

A

D.

F-

E.

F

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Questions 24

What factors are involved in determining email deliverability?

Options:

A.

Sender Policy Framework (SPF)

B.

Domain Keys

C.

Sender ID

D.

Whitelist

E.

CAN-SPAM

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Questions 25

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

• Completed the "Product Interest" form

• A score higher than 100

• A grade higher than a C

• Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

Options:

A.

Automation rule and user queue

B.

Automation rule and user group

C.

Form completion action and user queue

D.

Form completion action and user group

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Questions 26

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

Which automation tool in Pardot should be used?

Options:

A.

Dynamic list

B.

Completion action

C.

Automation rule

D.

Segmentation rule

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Questions 27

Pardot's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Options:

A.

Don't use false or misleading header information

B.

Don't use deceptive subject lines

C.

Identify the message as an ad

D.

Tell recipients where you're located

E.

Tell recipients how to opt out of receiving future email from you

F.

Honor opt-out requests promptly

G.

Monitor what others are doing on your behalf

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Questions 28

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Options:

A.

Set the intern up in the Default 'Marketing' User Role

B.

Set the intern up in the Default 'Marketing Intern' User Role

C.

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

D.

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

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Questions 29

You have been asked to create a form that gathers information from prospects. This information should be available in Pardot as well as a custom build community site. How would you achieve this?

Options:

A.

Create a website form that integrates with a Pardot form handler, details are submitted to the community site using Pardot API.

B.

Create a website form that submits the details to the community site and integrate it with a Pardot form handler.

C.

Create a Pardot form and via an automation rule submit the details to the community site.

D.

Create a Pardot form and via completion actions submit the details to the community site.

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Questions 30

Can Email Preference Center demand for logging in

Options:

A.

True

B.

False

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Questions 31

A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.

What import method should be recommended?

Options:

A.

Match records by CRM ID

B.

Match records by Account ID

C.

Match records by fuzzy match rules

D.

Q Match records by email address

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Questions 32

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

Options:

A.

Automation rule and completion action

B.

Dynamic list and automation rule

C.

Completion action and dynamic list

D.

Segmentation rule and completion action

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Questions 33

LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

Options:

A.

Import the list of custom fields used on their forms to create the fields in Pardot.

B.

Create the existing form links as custom redirects in Pardot for tracking.

C.

Migrate the HTML and CSS of the current form into a new Pardot layout template.

D.

Create the custom fields needed for the forms individually in Pardot.

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Questions 34

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.

Which two benefits of installing the Pardot tracking code should be considered?

Choose 2 answers

Options:

A.

Associate visitor activity to a prospect on form submission.

B.

Track the prospect's click path through the website's content.

C.

Capture complete demographic information about an anonymous visitor.

D.

Trigger page actions to occur when a prospect visits a certain URL.

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Questions 35

How often does Pardot check for changes in Salesforce

Options:

A.

5 minutes

B.

1 hour

C.

2 minutes

D.

10 minutes

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Questions 36

There is Custom Field Type in Pardot called Date/Time

Options:

A.

True

B.

False

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Questions 37

What is important to remember when creating custom prospect fields in Pardot? [Choose one answer]

Options:

A.

Pardot cannot sync with multi picklist in Salesforce

B.

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Pardot to synch to both objects.

C.

Pardot cannot sync with formula fields in Salesforce

D.

You can only create 50 custom fields in Pardot.

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Questions 38

LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.

Which Campaign Influence Attribution model should they reference to understand this?

Options:

A.

First Touch Model

B.

Even Attribution Model

C.

Last Touch Model

D.

Salesforce Model

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Questions 39

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant

recommend?

Options:

A.

Locate the relevant documentation and follow the steps to enable.

B.

Update your Salesforce connector user permissions

C.

Contact Pardot Support to enable the necessary connector behavior

D.

Update your field mappings by going to Admin > Configure Fields

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Questions 40

A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Pardot administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Pardot.

How should this workflow be automated?

Options:

A.

Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email

B.

Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

C.

Create a report in Salesforce based on lead status of "Nurture" > Export and import into Pardot > Create a list from import > Add as recipient list on engagement program

D.

Create a CRM Visible list in Pardot > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership

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Questions 41

LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

Options:

A.

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

B.

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

C.

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

D.

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

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Questions 42

Select all available User Email Preferences

Options:

A.

Send daily prospect activity emails (for my prospects)

B.

Send daily prospect activity emails (for all prospects)

C.

Send daily prospect assignment emails

D.

Send daily visitor activity emails

E.

Send an email when a prospect is assigned

F.

Send starred prospect activity alerts

G.

Send weekly search marketing email (sent on Mondays)

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Questions 43

Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales?

Choose 2 answers

Options:

A.

Improve prospect data by adding fields to existing forms and making them required.

B.

Increase their scoring threshold to give the Sales team the most qualified leads.

C.

Improve lead qualification efficiency by using automation rules for prospect assignment.

D.

Increase gated content on the website to provide more scoring opportunities.

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Questions 44

A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

Options:

A.

First-party tracking is not an option in Pardot, while third-party tracking is.

B.

First-party tracking is domain-based while third-party tracking is campaign-based.

C.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D.

First-party tracking does not use cookies, while third-party tracking does.

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Questions 45

A Pardot administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.

What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

Options:

A.

Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

B.

Share both Folder A and Folder B with the sales users" records in Pardot.

C.

Add the Pardot Category Score related list to the lead and contact page layouts in Salesforce.

D.

Assign the Pardot Category Scoring permission set to the sales user's profile in Salesforce.

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Questions 46

LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Options:

A.

Install the Salesforce AppExchange Package and verify the Salesforce connector

B.

Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

C.

Export all the data and assets from the existing tool

D.

Salesforce Connector User has 'Read1 permission to the custom object

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Questions 47

You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

Options:

A.

True

B.

False

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Questions 48

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options:

A.

Page action

B.

Custom redirect

C.

Completion action

D.

Automation rule

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Questions 49

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options:

A.

Send using the form's completion actions.

B.

Send using an automation rule

C.

Use a dynamic list to use as a recipient list on an email send.

D.

Send using a segmentation rule.

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Questions 50

Which one is Pardot Video Connector

Options:

A.

YouTube

B.

Wistia

C.

Vimeo

D.

Dailymotion

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Questions 51

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.

Which assignment workflow would meet these requirements?

Options:

A.

Add form completion actions to first assign to the user and then to create a Salesforce task.

B.

Add form completion actions to first assign to the assigned user and then to notify the user.

C.

Add form completion actions to add to the engagement studio program and notify the assigned user.

D.

Add form completion actions to send customized email with a call reminder to the sales user.

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Questions 52

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

Options:

A.

Dynamic List

B.

Test List

C.

Static or Dynamic list

D.

Static List

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Questions 53

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

Options:

A.

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

B.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

C.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

D.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

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Questions 54

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

Options:

A.

Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

B.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

C.

Select the "Accounts" filter that allows filtering by accounts created within the last month.

D.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

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Questions 55

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Options:

A.

Add custom prospect fields to Pardot and map to Salesforce.

B.

Import and merge existing records from all systems to Pardot

C.

Import and merge existing records from all systems to Salesforce

D.

Add custom account fields to Pardot and map to Salesforce

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Questions 56

How many CRM connectors can be active simultaneously in Pardot?

Options:

A.

One each type

B.

Many, but only Salesforce

C.

One

D.

There are no restrictions about that

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Questions 57

There is Custom Field Type in Pardot called Phone

Options:

A.

True

B.

False

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Questions 58

LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you

advise?

Options:

A.

Start a company blog and promote a few high-quality pieces of content.

B.

Post content from other websites on your own site.

C.

Hire an agency to create content.

D.

Focus on creating as much content as possible.

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Questions 59

A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.

How should they design this automation strategy?

Options:

A.

Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

B.

Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

C.

Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

D.

Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

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Questions 60

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

Options:

A.

Define default mail merge values for fields

B.

Use HML conditional logic statements

C.

Use HML merge field modifiers

D.

Define page actions to replace field values

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Questions 61

Which is true about Visitor Filters?

Options:

A.

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

B.

You can the filter by IP

C.

You can filter by a hostname

D.

You can filter by a hostname wildcard

E.

You can't filter your own company IP

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Questions 62

What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

Options:

A.

Add engagement history lightning component to lead & contact page layouts.

B.

Add emails to campaign start displaying engagement history metrics on campaigns.

C.

Add engagement history activity related lists to lead & contact page layouts.

D.

Add engagement history metrics related lists to campaign page layouts.

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Questions 63

What is true about Dynamic Content? [Choose three answers]

Options:

A.

You can add up to 25 variations of content

B.

You can base variations on Scoring Categories

C.

You can add dynamic content to web pages

D.

You can use dynamic content in subject lines

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Questions 64

Is it possible to split Dynamic Lists into more than two Static Lists?

Options:

A.

True

B.

False

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Questions 65

A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Pardot?

Options:

A.

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

B.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

C.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

D.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

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Questions 66

LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

Options:

A.

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

B.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

C.

Edit the completion action on the form to only add to the list if the email address is valid.

D.

Use the list to send a permission pass email and remove all hard bounces.

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Questions 67

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

Options:

A.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

B.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

C.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

D.

Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

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Questions 68

What are available Data Formats in Pardot Form Fields

Options:

A.

Text

B.

Number

C.

Email

D.

Phone

E.

Email with valid mail server

F.

Email not from ISPs and free email providers

G.

Date

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Questions 69

LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page. Which two places could this information be found?

Choose 2 answers

Options:

A.

The sum of total conversions from the form and landing page reports.

B.

The Engagement Dashboard in B2B Marketing Analytics.

C.

The total submissions reflected on the landing page report in Pardot.

D.

The total submissions reflected on the form report in Pardot.

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Questions 70

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

Options:

A.

Primary - Campaign Source Attribution

B, Einstein Attribution

B.

Account-to-Opportunity Matching

C.

First Touch Model

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Questions 71

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?

Options:

A.

Recommend that it is okay to send to purchased lists in Pardot.

B.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

C.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

D.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.

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Questions 72

When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]

Options:

A.

Use Salesforce's value

B.

Use Pardot's value

C.

Use the most recently updated record

D.

All of the above

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Questions 73

Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?

Options:

A.

Import the HTML file into Pardot and apply it to the layout template

B.

Create a Pardot landing page and import HTML from the landing page HTML

C.

Create layout template and import HTML from the landing page URL

D.

Import the HTML file into Pardot and apply it to the landing page

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Questions 74

How many Engagement Programs can run at one time

Options:

A.

Always 100

B.

Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

C.

Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

D.

Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100

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Questions 75

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.

What should be implemented to meet this requirement?

Options:

A.

IP allowlist

B.

Tracker domain

C.

Custom redirects

D.

Page actions

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Questions 76

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Pardot and Salesforce in order to meet this use case?

Options:

A.

A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B.

Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C.

Export the registration list from the webinar platform, import it into Pardot and use it as a recipient list for the engagement program.

D.

Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

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Questions 77

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

Options:

A.

Prospects at the bottom of the funnel — actively deciding between vendors.

B.

Prospects at the top of the funnel — newly sourced from a tradeshow.

C.

Prospects at the middle of the funnel — interacting with blog content only.

D.

Prospects who have transitioned out of the funnel — with a recently closed deal.

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Questions 78

The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.

What feature should be recommended?

Options:

A.

Pardot Grade field

B.

Einstein Behavior Score

C.

Einstein Lead Score

D.

Pardot Score field

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Questions 79

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.

How could this be accomplished?

Options:

A.

Develop a new lens that includes only data from the fiscal year.

B.

Use the 'fiscal year' filter on the Pipeline Dashboard.

C.

Create a custom dataset using only data from the fiscal year.

D.

Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

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Exam Code: Pardot-Consultant
Exam Name: Salesforce Certified Pardot Consultant (WI24)
Last Update: Dec 16, 2023
Questions: 257
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